PRESS RELEASE

18 August 2010

Launch of JoyRide's Atomic A1 Motion Simulator at GAMESCOM

Compact flight and driving motion simulator small enough to fit in front of your living room's television at worldwide competitive price

The Joyride Atomic A1 is designed specifically for home gaming and simulation based driving and flight training.  The innovative, patented, engineering behind the unit delivers a performance which matches that of larger simulators, but in a compact package that interfaces with over 60 PC based games and simulations.

Chris Jarram, Creative Director and co-founder of JoyRide, commented “as a passionate gamer myself, I found that bulky, home-built simulators meant my friends and I being banished to gaming in our garages and lofts, or having to devote an entire spare room to car-sized kit.  I am pleased to have created the Atomic A1 which provides the absolute state-of-the-art simulation experience - feeling the motion and seeing and hearing exactly what you do in a race car driver's and pilot's seat - but can sit in front of the lounge television and be tucked away when not use."

James Milne, co-founder of JoyRide, said “We have developed a simulator unit that could fit into anybody’s living room, interfaces with PC based games and home theatre set-ups, and deliver a powerful, exhilarating ride with motion like that of a large commercial simulator. We are thrilled to be launching that product at Gamescom, and giving the industry and public an opportunity to experience the buzz we have been getting from this project for the last year.”

Joyride's SIMPHYNITY software provides the interface to the games and gives customers access to their back catalogue of existing games, and will also allow them to benefit from motion simulation in new games within days of their commercial release.  All this is achieved via a powerful and intuitive plug-and-play USB interface, allowing users to fine-tune their ride with a host of preference settings for each game.

“Not only was I thrilled by the performance, but I could immediately see that the robustness, compact design and flexibility in screen configuration, along with the RideNet multi-seat networking technology, makes it perfect for use at corporate events, race tracks, and any event needing a crowd puller," said Chris Melvin, of Marvel AV, who provide bespoke home entertainment installations. "I was hooked as soon as I test drove the Atomic A1 with a view to it becoming part of our full home cinema installation service."

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